Bringing his experience heading
with him when he defected to
, Jim Farley's got his eye on some premium-Toyota style brand growth. Ford's past party line has been that the
nameplate is strictly for North American consumption, but Farley's been conferring with other Forders like Peter Horbury about taking Lincoln worldwide. Lexus is enjoying rapid growth in markets like Russia and Saudi Arabia, so it's not a new concept for Farley, and Horbury has previous global-brand experience, as well. Whether Ford intends on turning Lincoln into an American Lexus (whatever that might mean) isn't clear, but our domestic luxury marques sometimes enjoy a better reputation elsewhere – witness
stature in China (Counterpoint: witness
stature in Europe). The newly unveiled
is a good weapon to shoot across the globe, riding on a platform that originated at
. We don't think Lincoln will swipe customers from Volvo, as they're likely different groups of buyers - so what it really may mean is more potential buyers to snap up Ford's production capacity.
Thanks for the tip, throwback!
[Source: Auto News - sub req]