Disaster marketing, as some people call it, is certainly nothing new. We told you earlier in the week about the new ad by Ford's Lincoln brand, which uses Harry Connick, Jr. as a tour guide of New Orleans in his spiffy Lincoln MKX. Ad Age's take on it is that the commercial is another regrettable wade into the muck of capitalist opportunism. In the words of the article's author, "What they are doing is exploiting its victims to advertise luxury SUVs. It is vulgar. It is grotesque. It is disgusting."
Lincoln isn't anywhere near the first company to take such a tack, and this isn't the first time advertising pundits have been taken aback by it. If you read the comments, you'll see that there's quite a range of opinion on the matter. However, since Young & Rubicam is the same agency that put together the same kind of ad effort for Land Rover (another Ford brand), we have to assume that it, uh ... works.
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