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SEMA Preview: TRD builds a heavy-duty Toyota Tundra

Everybody had a good laugh at Toyota's expense when Jalopnik posted photos of a Chevy Silverado HD lugging the Toyota Tundra race team's transporter to the Texas State Fair. If the mean-lookin' SEMA concept shown above is an indication, however, maybe Toyota isn't planning on having to wipe egg from its face much longer. The image comes from a print ad running in the current issue of AutoWeek, and the rig pulling the race trailer is a Tundra Double Cab prepared by TRD for heavy hauling. It boasts a custom suspension, 17" wheels wrapped in 37-inch tires, a front end graced by a custom bumper with an integrated winch, and a revised grille surround that deletes that silly fake intake the production Tundras come with. Power comes from a blown version of the truck's 5.7L V8 making 500 horses, and TRD hopes to have that supercharger available as a dealer-installed accessory soon. Mike Levine at has also heard rumors of a dually HD Tundra concept, but that's not mentioned in the ad, which you can see a full scan of at We'll just have to wait and see what else Toyota brings to SEMA on the truck side of things, and our crack squad of bloggers on-site will bring you tons of coverage from the show floor.


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