When you see a Toyota Prius, you instantly recognize the fact that the car is a hybrid right? Sure, because they all are. What about the Camry Hybrid? Unless you know just where to look for the unique badging, you wouldn't know a hybrid model from the standard model. Toyota would like to change that by making all of their hybrids share a unique design theme.
According to Toyota's chief designer, Wahei Hirai, "People like to buy it because they like to advertise 'I am interested in the environment.' So currently the Camry doesn't appeal very much. They prefer Prius because, while they are driving in town, people can understand that the driver has more social awareness."
The design theme that Toyota plans to use is known internally as "free-form geometrics", which "gives some feeling of ceramics," according to Hirai. If that makes as little sense to you as it does me, start thinking of concepts like the iQ subcompact and the FT-HS sports car and you'll have an idea of what is on their styling minds.
[Source: Automotive News (sub. required)]