Adventures in advertising: Subaglued

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Subaru is taking the grip-and-go driving dynamics of its new Impreza to the extreme with an ad campaign that'll be making its way around UK roads this October. The "Subaglue" transporter features three new Imprezas sitting atop the trailer, with another three hatches mounted upside-down and likely to cause plenty of spit-takes as commuters make their way to work. While we're still trying to figure out how they managed to mount the vehicles (flip the trailer over, drive the wagons on board and go at with some extra large bolts?) we're even more surprised that the British health and safety crew actually let this campaign get off the ground (rim shot).

[Source: Subaru]



Subaru's latest advertising initiative for the new Impreza looks set to spark off a 'rubbernecker' outbreak throughout the UK's roads.

For the lower deck of a car transporter features three upside down cars which create a mirror image of the identical three Imprezas on the upper deck.

The striking sight is part of the manufacturer's 'Subaglue' campaign aimed at highlighting the car's symmetrical all-wheel drive.

And with the strap-line: 'Sticks To The Road', the overall message of excellent road-holding and active safety is strongly communicated.

The specially prepared car transporter will tour England, Scotland, Wales and Northern Ireland for almost eight weeks starting on 1 October.

It will target major routes and attempt to appear at most Subaru dealerships while other campaigns include a shopping centre tour and SKY TV movie sponsorship.

The 'Subaglue' campaign was devised by London-based advertising agency, MCBD and the three upside-down cars were bolted to the upper deck after having their engines and transmissions removed.

Subaru (UK) Managing Director, Lawrence Good, said: "This highly-visible campaign is already becoming a talking point and is an excellent method of getting our message across."

Meanwhile, first deliveries of the totally new Impreza are now taking place with prices starting from only £12,495 on-the-road for the 1.5R.

Featuring Subaru's renowned 'boxer' engine with its low centre-of-gravity for outstanding roadholding, the new Impreza boasts a roomy five-door body with new multi-link rear suspension for an ultra-smooth ride.

Standard equipment includes: all-wheel drive, alloy wheels, climate-control air-conditioning, radio/CD player, height and reach steering wheel adjustment, foglamps, front and rear electric windows, driver, passenger, side and curtain airbags plus vehicle information display.

Furthermore, a 230 PS turbocharged WRX model arrives in November followed by a replacement for the iconic WRX STI next spring and diesel versions at the end of 2008.

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