Jump Ship! Another VW ad exec splits

Perhaps sensing impending doom, Volkswagen's David Goggins is cleaning out his desk as director of product and marketing strategy. There's been a good amount of turnover in VW's marketing ranks in the last year and a half, and Goggins had only served for 14 months before deciding to return to Bentley where he was previously in charge of marketing. Former Ferrari spokesman Toscan Bennett will take up the reins of the wares-shilling department.
The writing may have been on the wall for Goggins, as the marketing department will reportedly undergo a nip and tuck concurrent with Volkswagen USA's relocation to northern Virginia. Apparently, not too many members of the marketing team were invited to join the exodus from Auburn Hills, so that may have motivated Goggins stepping down. As nice as VWs are, it'd be an easy choice for us to go with Bentley, too. The flip-flopping in VW's come-on office has played a role in defocusing the marketing effort – VW is running the risk of confusing, or worse, boring buyers with indifferent advertising and a paucity of new stuff to sell. Next year, however, looks good from a product standpoint, and we'll likely be inundated by a more concerted effort to plant backsides in seats, and signatures on dotted lines.

[Source: Brandweek]

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