For many BMW fans, visiting the automaker's M performance division in Munich is akin to finding the Holy Grail, which is why the workshop's factory tour program has been a runaway success. Strangely, rival tuner AMG has been very slow to open its doors to the public.
All that could change, as new European delivery arrangements may give AMG customers a chance to visit the factory and see their cars being built. Management at the Affalterbach-based tuner is considering opening the doors to the factory to satisfy a growing desire from many of its customers to visit the premises. "We have been working on a factory tour in Affalterbach for awhile," revealed AMG's director of marketing and sales Mario Spitzner. "We are starting slowly because the demand would be more than we could handle."
Unlike BMW's M range, which is limited to a handful of cars, AMG offers a substantial number of cars, meaning getting a chance to go behind the scenes will likely entail dealing with long waiting lists. or could be limited to customers ordering only the most expensive models.