DiRT pulls ads featuring Colin McRae

With the rally racing world still mourning the death of 1995 WRC champion Colin McRae, game maker Codemasters has decided to pull advertising featuring the deceased driver. The very successful game, Colin McRae: DiRT, used McRae as its spokesman in Europe, but not in the States. Management at Codemasters came to the decision to pull the ads after consulting McRae's family, which is the decent thing to do.
McRae's death was a crushing blow to all who knew him, and the news that three others, including Colin's son, also passed only made things worse. Codemasters did the obvious and right thing in pulling the ads, but we hope McRae's name stays on the cover of the game as tribute to his vast contributions to rally racing.

[Source: Joystiq]

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