Erich Merkle, an automotive analyst with IRN Inc. in Grand Rapids, Michigan, said that educating the consumers is just as important as making sweet green rides. "I think the technology is great, but the real problem with this type of technology quite honestly is the consumer has to realize the benefit and be willing to pay up for that benefit," Merkle told Gustafson. "That's the real issue going forward with anything that's going to really take you to the next level in terms of fuel efficiency."
Nick Cappa, a Chreysler spokesman, took the opposite side, saying that Chrysler is listening to customers. "It's about Chrysler wanting to build vehicles that customers are clamoring for," he told Gustafson. "If they want it, we're going to build it."
Well, let's hope somehow Chrysler figures out how to get their MPG numbers up and gets customers to understand what they're doing.
[Source: Sven Gustafson, Oakland Business Review via EV World]