A current promotion advertising the return of ABC's Desperate Housewives is running concurrently in California and New York, and it appears to be a hit with the parking crowd, though store owners have reported a few complaints. Otherwise, consumers and advertising analysts alike think the idea is brilliant for the way it captures one's attention in a new and unique way.
[Source: Daily News via Kickingtires.com]
Being a second generation parking lot striper, I find the idea of parking stripe ads appalling and an insult to the art form. Yeah, I said it. Striping involves both muscle and a fair amount of brain power, as well as the ability to run after absent minded drivers swinging an orange cone and screaming "Watch the paint, @$$#%()!!!" To cover up all that work with nothing more than fancy colored duct tape so I'll watch Eva Longoria on Sunday nights, which I do anyway... well, it's just not right.