Michelin has a new low resistance tire called Energy Saver and they brought it to the Frankfurt Motor Show. The Michelin demonstration of the tire at the show has two cars on a slope rolling back and fourth. The car with the Energy Saver tires continues to roll 18 seconds longer than the car without. Below the fold is a Michelin advertising commercial with the phrase "a better way forward" that includes tires that get better fuel economy. Other tires companies are not left out of the green revolution, either. Yokohama Tire is also highlighting green efforts in their new ads.