I'm starting to consider Saab's series of interviews a sort of the high-class, glossy magazine of promo materials. Just look at the professionally-done photography that accompanies interview No. 2, which features Kevin McCloud. So much better than a graphics-free press release.
Anyway, everyone probably recognized the first interview subject in this series, Sir Richard Branson. But who is Kevin McCloud? He's an architect-turned-environmentalist known more in the UK than here in the U.S., as he is on Channel 4's 'Grand Designs' there. For his sit-down with Saab, he talked about ways he's greened up his home and lifestyle, including installing a biomass boiler and growing his own vegetables. Conveniently, he drives a Saab BioPower car on E85. He also envisions the possibility of a one-fuel future many decades from now. In the meantime, all of the possibilities will duke it out to see what is the best for our long-term sustainability and availability. You can read the full interview here.
Related:
[Source: Saab]
Anyway, everyone probably recognized the first interview subject in this series, Sir Richard Branson. But who is Kevin McCloud? He's an architect-turned-environmentalist known more in the UK than here in the U.S., as he is on Channel 4's 'Grand Designs' there. For his sit-down with Saab, he talked about ways he's greened up his home and lifestyle, including installing a biomass boiler and growing his own vegetables. Conveniently, he drives a Saab BioPower car on E85. He also envisions the possibility of a one-fuel future many decades from now. In the meantime, all of the possibilities will duke it out to see what is the best for our long-term sustainability and availability. You can read the full interview here.
Related:
[Source: Saab]
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