Norwegian ads can't say cars are green, environmental, clean or natural

Want to advertise your green car in Norway? You cannot use the words "green" or "clean" or "environmentally friendly" or "natural" or "environmental car" starting October 15. You can't even say "car x has low emissions of carbon dioxide." Why? "Cars cannot do anything good for the environment except less damage than others" says Bente Oeverli, Consumer Ombudsman.

Many car makers (Toyota, GM, Mitsubishi, Peugeot, Saab and Suzuki) have had phrases in ads called misleading by Norway. Toyota dared to call the Prius "the world's most environmentally friendly car." What's wrong with that? Norway says that can't be proven. You have to document all aspects of production then compare that to all other cars. "In practice that can't be done" says Oeverli, so they can't say it. There are fines if they do.

[Source: Treehugger via Reuters]

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