Akio Toyoda is the grandson of Toyota founder Kiichiro Toyoda. He is also the current executive vice president in charge of domestic market Toyota sales. He also piloted a rally class Celica up the hill at Goodwood and a Team Gazoo Toyota Altezza (Lexus IS300) in the Nürburgring 24 Hours. Although he couldn't quite match Aston Martin's Dr. Bez for top executive racer at the 'Ring, he takes his racing just as seriously. And why should we care about some Toyota exec who likes to race on weekends? Because Akio is one of the guys behind the new "interesting cars" department
inside Toyota. In fact, he's the head of that unit, which bodes well for enthusiasts who have lamented the lack of passion in the Japanese automaker's products. He is also rumored
to be next in line to take over presidency of the whole company. Good news for all.
[Source: Winding Road]