More interesting than that however was Zetsche's perspective on driver training. As we've seen very clearly with hybrid vehicles, mileage is as much about the driver as it is about the technology. Hyper-milers like Randall Burkhalter can achieve well in excess of 100mpg while more typical drivers like John True barely get into the low thirties. Zetsche wants to see better driver education that will teach people how to minimize fuel consumption.
Daimler already provides such programs to truck drivers in Europe where eighty-five percent of the trucks they build are picked up from the factory by the drivers. Daimler provides an intensive course on how to maximize efficiency and it pays off. Zetsche wants to see such programs expanded to all drivers. The beauty of this approach is that it can help extract more efficiency out of the hundreds of millions of existing cars on the road without waiting a decade or more for the a significant portion of the fleet to turn over.
[Source: Automotive Engineering International - Sub. req'd]