Running of the bull: Lamborghini quadruples its first-half profit

A little bit ago, Stephan Winkleman was declaring that, as far as Lamborghini goes, "the results will speak for themselves." Now, he is proved right. These are the kinds of black and white numbers -- especially black -- that any business salivates at the chance to tell analysts: in all of 2006 Lamborghini made 18.1 million euros in pre-tax profit; in the first half of 2007, it has already posted a pre-tax profit of 26.4 million euros. That compares to a 6.9 million euro pre-tax profit in the first half of 2006.

Lamborghini sold more than 2,000 cars for the first time in its history in 2006. So far this year it has bested deliveries by 30%, selling 1,239 cars, and raised revenue by 61% to 253 million euros. Increased brand awareness -- via espresso makers and Batman Begins -- and a young model lineup have been attributed as causes. Nevertheless, we're sure that building the fastest, most comfortable, most reliable, and among the most beautiful cars the Sant' Agata maker has ever created could account for the flush results as well.

[Source: Auto News, sub req'd]

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