A spokeswoman from the Dorset Fire Service said they were asked to make the incident look real, and so they "treated it as a genuine fire."
It was a typical Top Gear stunt with entertainment outweighing journalistic integrity. Unfortunately, there will always be people who have no sense of humor and who think everything they see on TV or in the media is real. The BBC pointed out that it never misled viewers, "as it was obviously 'slapstick' with a 'sitcom ending'."
Check out the fire clip after the jump.