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BMW acquires Husqvarna

It's no secret that BMW is open to procuring more brands. With the company's purchase of Italian motorcycle maker Husqvarna, it's apparent that the roundel's expansive mood isn't limited to cars. BMW bikes, notable for their transverse heads, are larger bore bikes, with the smallest being 500cc. Last year the division crossed the 100K sales mark for the first time in its history.
Husqvarna, which was part of the Italian MV Augusta motorcycle group but was actually a Swedish maker from 1903 to 1986, produces mostly single-cylinder off-road bikes from 125cc to 610cc. Husqvarna only sold 12,000 bikes last year, but owning it will give BMW a larger off-road range, and access to younger buyers focused on sports, competition, and supermoto. Instead of rebranding the bikes as BMWs, the German firm will continue to operate it as a separate unit, even keeping it located in Varese, Italy. Neither side revealed how much BMW paid, and the sale still awaits EU approval.

Thanks for the tip, Robert!

[Source: Daily Motorcycle News]

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