Mercedes looks at a new market with optical range

Click to view the Mercedes eyewear collection in our high resolution image gallery

Still recuperating from its failed venture with Chrysler, Mercedes-Benz is embarking on a new cooperative venture of a different kind, one that looks a hell of a lot cooler. At its Fashion Week event that concluded yesterday in Berlin, the German automaker unveiled a new range of sunglasses and eyeglass frames in cooperation with Italian eyewear company Allison SpA.

Rather than tipping its toe in the proverbial water of a new market, Mercedes and Allison are going in head-first with a collection of 40 optical models. Selling in Europe through selected retailers, the collection ranges from €169 to €239 ($233 - $330) for the eyeglass frames and €159 to €259 ($220 - $357) for the shades.

[Source: Carscoop]