With the sale of Chrysler nearly complete, the folks in Stuttgart are looking for a new name to represent the automaker formerly known as Daimler Chrysler. Company executives would like to call the company Daimler AG, but others want the company name to once again include both 'Daimler' and 'Benz' to reflect both of the company's original founders, Gottlieb Daimler and Carl Benz. CEO Dieter Zetsche has instead proposed changing the name of all manufacturing plants from Daimler to Mercedes as a compromise. We'd like to point out that none of luxury cars the company produces is called Daimler anyway, so why hold on to that part of the name? In any case, the final name will be decided at the October 4 shareholder meeting in Berlin.

[Source: Auto News - sub. req'd]


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