Ford promises to keep the Ka affordable in Europe

The first generation Ford Ka was built off of the same platform as the larger Fiesta in Europe but the new upcoming model will share a platform with the recently announced Fiat 500. While Fiat has decided to follow the path of the MINI as a premium small car, Ford has decided to try and keep the new Ka less expensive. In Britain the 500 will have a starting price of almost £11,000 while the Ka is targeted at a significantly cheaper £7,500.

[Source: AutoExpress]