Forming a joint-venture with a Chinese partner seems to be the order of the day for most carmakers around the world. The latest company to join the bandwagon is Mitsubishi, which has announced that it will partner with Hunan Changfeng Motors to manufacture a range of Mitsu-branded sedans for the Chinese domestic market.

Changfeng has already worked with Mitsubishi in the past, building versions of the Pajero SUV, but this time 'round the two will be forming a 50-50 joint venture to produce a range of new vehicles. According to Chen Zhengchu, Changfeng's General Manager, the deal could potentially see Mitsubishi's Chinese production rise to roughly 100,000 cars annually and should rise further in ensuing years.

Most analysts consider the deal a win for both sides. Mitsubishi gets a stronger foothold in the rapidly expanding Chinese market, while Changfeng's rep will improve in the international spotlight. As it stands, both parties are still at the negotiating table and an application has been sent to industry regulators.


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