Honda UK releases e-zine version of 'dream' customer rag

Honda has released an electronic version of its popular customer rag, dream. The pretty pictures and interesting articles are still there, but the fun begins when one delves into the interactive sidebars, chock-full of formula one cars, British scientific expeditions to Antarctica, and even a special appearance by an ASIMO. Thanks to the online functionality of the magazine, interactive features, including movies, sound bytes and virtual tours, abound.
The pilot of the magazine went out in January 2007, and Honda reports that readership was high, and a whopping 25 percent of readers provided feedback.

Features of this edition include:
  • Living at -80°C with the British Antarctic Survey and Honda's All Terrain Vehicles
  • Jenson Button's test drive of the new Civic Type-R
  • Review of the FR-V in Copenhagen
  • Built to Move – getting from A to B with innovation in the 21st century.
360 degree photorealistic views of the Honda Family as it is available in the UK brightens up the standard vehicle lineup page, as well. Check out the full press release after the jump.

[Source: Honda]



Honda's popular customer magazine – dream – has launched a fully interactive, online version called dream online. The online version means even more Honda owners will have access to the magazine, which is sent direct to their email inbox.

To dream online simply:
Push the start button
And await the rev counter's signal

As you would expect from Honda, the website features the most advanced technology. dream onlinehas virtual pages that turn at the click of a mouse button – so unlike a traditional magazine, there's no need for wetting fingertips.

Flick through the virtual pages and choose from interesting and unusual feature articles, watching videos, entering competitions or even booking test drives. The whole online magazine is designed to be easy to use and fun.

It's also incredibly green to dream online. While the carbon neutral, printed magazine will still be available for customers, the electronic version gives readers an even more environmentally-friendly alternative.

Vicky Mason, Customer Dialogue Manager at Honda, said: "The interactive extras, videos and amazing visuals make dream online really fun to use. It's not just car reviews either. Many people are interested to find out more about Honda and dream online is packed full of features for everyone to enjoy. Our debut issue exceeded our expectations with excellent readership figures and over 25 per cent of readers completed feedback about their experience."

The next edition of dream is due in August '07.

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