At the opening of the 2007 SAE World Congress in Detroit yesterday, Toyota Technical Center President Yasuhiko Ichihashi spoke about the role of hybrid technology for his company. According to Ichihashi, hybrid technology will evolve and be a core element of future Toyota vehicles. With Toyota being the official host of this year's congress, Ichihashi also has the role of general chairman of the event. Speaking of the future of transportation, Ichihashi said that engineers need to maximize the positive aspects of cars like fun and freedom while at the same time they must "zeronise" the negatives such as cutting pollution, accident deaths and congestion. Improvements can be made by addressing the full system of vehicle, driver and driving environment. Ichihashi told the gathered engineers to consider ways to proactively address all the challenges.
[Source: Automotive News - Sub. req'd]