Most of us get pissed off when we see a flyer for cheap oil changes on our windshield, so we can't imagine being too thrilled about someone slapping a magnet on our paint job. Call us crazy, but we probably wouldn't appreciate the adrenaline rush that comes with "Holy crap what happened to my ca... oh, it's just a magnet." Somehow we don't think that scaring the heck out of a car owner will entice him or her to drop $15k on a VW.
Besides, what message does this bone-headed marketing campaign really send for the Polo? Is it: "Polo: the steering is so bad, you'll have little control when you try to park." Or could it be: "Polo: the car everybody else will hate because it reminds them of the stupid magnet that got stuck on their car." We like the idea of a small, affordable, fuel-efficient VW, but we'd prefer people not touching our cars or sticking things to them, for that matter.
[Source: VW via The German Car Blog]