Jaguar gets in on the webisodes game

The Jaguar brand hasn't exactly been setting the world on fire lately, and Ford's British marquee's next major product, the sexy XF, is still a year away. Well, the team from Coventry can't very well sit on its hands and wait for better days, so it's kicked off a seriesof webisodes to get to get the marketing ball rolling.

Beginning next week, Jaguar's little web gems will be hosted on the luxury broadband network, LX.TV. Each webisode stars the XKR, runs about three minutes in length, and the series will run for nine weeks. The spots, which are targeted to households of 25-49 year-olds earning over of $100,000 per year, will feature design projects, trends, and high-end exhibits. Each piece will be preempted by a 10-second Jaguar commercial, but the webisodes themselves are intended to be more than just a three minute commercial for the leaping cat.

Jaguar sales have been in the tank for a few years now, and it has gotten to the point that the niche XK is actually outselling the other Jags in the US. We don't know if these Jagisodes will push more product, but if they do, we'd be less than surprised to see new ones featuring the marque's other models.

[Source: BrandWeek]

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