DaimlerChrysler would like to see more of its super-luxe Maybach limousines at local country clubs and has launched a new marketing campaign, principally in Europe, to promote its brand in the golf world.
The campaign includes a sponsorship deal that places legendary professional golfer Nick Faldo as a "brand ambassador" (a marketing maneuver popular with luxury brands), and the launch of the Maybach Golf Cup tournament. Faldo says he's "delighted to be so closely associated with a brand that shares the very same values as my own," which he cites as being "the absolute pinnacle of motoring style and technology." This makes us wonder if he's some sort of golf-playing Transformer, which would be really cool. Faldo has won over 40 worldwide tournaments and was appointed captain of the 2008 European Ryder Cup team.
The Maybach Golf Cup, meanwhile, is open to existing and potential Maybach customers, starting with four European qualifier tournaments in Spain, Russia, Austria and Germany before culminating this December with the finals in West Palm Beach, Florida.
Part of the tournament includes a special hole-in-one prize of an SLR McLaren, whose program is grouped together with Maybach's under CEO Klaus Nesser, pictured above (right) with Faldo (left) as the endorsement deal was announced.
Press release after the jump.
"Maybach Golf Cup" for customers and friends of the brand: Nick Faldo is the new Maybach brand ambassador
London/Stuttgart, Mar 16, 2007 In future the high-end automobile brand Maybach and the golfing legend Nick Faldo will have a joint involvement in golf.
Today Klaus Nesser, CEO of Maybach, SLR and Exclusive Products, and Nick Faldo, Europe's most successful golfer, concluded a long-term partnership agreement at Brooklands near London, Great Britain.
"With Nick Faldo we have gained a brand ambassador who achieved an extraordinary level of success during his active career as a golfer, and who – like the Maybach brand – is involved in promoting the development of young talent," said Klaus Nesser.
As part of his activities as a new ambassador for the Maybach brand, Faldo will take part in this year's "Maybach Golf Cup" for potential and existing Maybach customers. "As a professional golfer I was always striving to become the very best player that I could possibly be and it is that same passion for perfection that has been applied to the development of this very special car.
The Maybach represents the absolute pinnacle of motoring style and technology and I'm delighted to be so closely associated with a brand that shares the very same values as my own", commented Faldo on his new partnership with the car-maker.
With Nick Faldo, Maybach has gained a partner who is able to look back on a unique series of achievements during his sporting career: he has notched up more than 40 worldwide tournament victories, including six Majors and eleven nominations for the European Ryder Cup team, with which he celebrated four victories. More recently, Faldo was appointed Captain of the 2008 European Ryder Cup team, and he has also been working as a TV commentator for the Golf Channel and CBS in the USA.
Exclusive tournament series for potential and existing Maybach customers
In addition to its partnership with Nick Faldo, Maybach is intensifying its involvement in golf with the "Maybach Golf Cup" to be held this year. Existing and prospective customers will be able to take part in four European tournaments in order to qualify for the final in the USA. Teams of four players will compete against each other during this series. In line with the so called Pro-Am system, each quartet will have one golf professional in its ranks. Apart from Nick Faldo, these will include top Tour player Gary Evans. On offer as a very special hole-in-one prize at the "Maybach Golf Cup" is a Mercedes-Benz SLR McLaren.
The qualifying rounds will commence at the end of April 2007 with the opening of the newly constructed golf course at the exclusive "La Zagaleta Country Club" outside Marbella, Spain. The tournament at the "Golf and Country Club" in Moscow, Russia, will take place in mid-June, with the last two rounds being played in Braz, Austria, and Beuerberg, near Munich, Germany, in July. The final will be held in December 2007 at the "Trump National Golfclub" in West Palm Beach, Florida.