Wow, this is pretty cool. If you happen to wander into a BMW dealer and see a huge flat-panel in the corner, it's likely not a TV on which owners can watch CNN while waiting for their Bimmer to be serviced. It's more likely one of these high-tech sales tools for the Bavarian motor company. Powered by software made by Innotive, these touch-screen information displays allow a sales consultant to point out design features and even call up comparisons to competitive models. It's kind of like having the company's build-a-car websites open and active, but at a much higher level of interaction. And with the ability to telestrate and customize a sales pitch to the individual, it should be the ultimate selling machine for these ultimate driving machines.
Follow the jump to see a YouTube video of a salesperson using the system to compare features of a BMW to those of an Audi. You'll also see a customer using the system to customize his car with a few taps of the glass.
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads are annoying. Ads are how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
Click on the icon for your Adblocker in your browser. A drop down menu will appear.
Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.