Jeep Patriot promotion kicks off with "Wolf" commercial

As part of its novel marketing campaign for the new Patriot, Jeep has developed an interactive comic book game of sorts that allows users to follow the adventures of three different characters who use a Jeep Patriot to complete their journeys. It's called the Patriot Adventure, naturally. As a companion to that online effort, the TV commercials will mimic the look and feel of that effort and use the same cast in vignettes from the game. The first TV spot is set to debut during the NCAA tourney on March 15, but the video is already on YouTube and available after the jump. Called "Wolf," it is set at a riverside campground where we see a couple of pranksters stealing a canoe off the roof of a Patriot while the owner sleeps in her tent.

Not one to take this lying down, she fires up her trusty Jeep Patriot and gets ahead of them by driving through rugged terrain, which the Patriot of course handles effortlessly (It's Trail-Rated, you know). But how exactly will she manage to stop them when they are in the water and she is on terra firma? And why is it called "Wolf?" Click through to find out. While the commercial lacks any attempts at suicide, we're eager to see what action group steps forward to nail DCX with accusations of animal endangerment on behalf of a supposedly traumatized wolf.

[Source: Jeep]

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