Toyota hybrids sell briskly in February; Prius sets all-time monthly record

It was only last month that analysts feared Toyota Prius sales had seen its best days. A combination of tax credits going away, no more HOV-lane stickers in California and stable gas prices led to a comfortable supply of Priuses. For some dealers, it was the first time that the prospective Prius shoppers didn't have to go on a waiting list. The topic of incentives even surfaced.

But Prius buyers turned out in record numbers in February, grabbing up an all-time high of 12,227 units. That was more than double the sales in February 2006. In fact, all Toyota hybrids scored impressive numbers. For the first two months of the year, total Toyota hybrid sales are up 67 percent over the same period last year. February hybrid sales were up 92 percent over last February.

Follow the break for the full report from Toyota

[Source: Toyota Motor Sales]
Toyota Reports February Sales
March 1, 2007 -- Torrance, CA -- March 1, 2007 - Torrance, CA - Spurred by record hybrid sales, Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever February sales of 187,330 vehicles, an increase of 12.2 percent over February 2006.

"Sales were brisk at both ends of our product lineup," said Jim Lentz, TMS executive vice president. "Setting an all-time record, the Prius hybrid led the way, nearly doubling last February's sales pace; while the new full-size Tundra got off to an impressive start since hitting showrooms February 5th."

The Toyota Division posted best-ever February sales of 164,812, up 13 percent. The Lexus Division reported best-ever February sales of 22,518 units, an increase of 6.6 percent.

Toyota Division

Toyota Division passenger cars recorded best-ever February sales of 106,429, up 21.1 percent over the same period last year. Passenger car sales were led by Camry, which posted February sales of 32,148, up 17.5 percent over the same period last year. Camry Hybrid reported sales of 3,332 units in February. The Prius hybrid gas-electric mid-size sedan posted all-time best-ever sales of 12,227, an increase of 87 percent. The Yaris subcompact posted sales totaling 5,702 units for the month. Corolla reported February sales of 28,321, an increase of 12.9 percent.

Toyota Division light truck sales were up 2.4 percent, with a best-ever February total of 80,901 units. Light truck sales were led by the RAV4 compact sport utility vehicle (SUV), which reported best-ever February sales of 11,643, up 5.2 percent over the same period last year. The all-new Tundra full-size pickup reported sales of 9,669. The Highlander and Highlander Hybrid posted combined February sales of 9,368, up 3.7 percent over the same period last year. The Highlander Hybrid gas-electric mid-size SUV reported sales of 1,892 units for the month. FJ Cruiser reported February sales of 5,040 units.

Scion posted February sales of 8,956 units. The tC sports coupe led the way with February sales of 4,366 units. Scion xB posted sales of 2,868 units for the month.

Lexus Division

Lexus passenger cars reported best-ever February sales of 13,491 units, an increase of 27 percent over February 2006. Passenger car sales were led by the ES 350 luxury sedan with best-ever February sales of 5,286 units, up 64 percent. The all-new LS 460 reported sales of 2,423, an increase of 138.7 percent.

Lexus Division light trucks reported February sales totaling 9,027 units with the RX 350 and RX 400h reporting combined February sales of 7,086 units. The RX 400h hybrid luxury utility vehicle reported sales of 1,249 units for the month.

TMS calendar-year-to-date hybrid sales totaled 31,933 units, an increase of 67 percent over the year-ago. In February, TMS posted sales of 18,860 hybrid vehicles, up 92 percent over last February. Toyota Division posted sales of 17,451 hybrids, up 90 percent over the same period last year, while the Lexus Division posted sales of 1,409 hybrids.

There were 24 selling days this sales month and last February.

Share This Photo X