The premise is that sports figures and popular characters are so well known in people's homes that they're almost like surrogate family members. Because of the familiarity, the feeling is people will pay attention to an embedded message about driving respectfully and raise awareness of poor and antisocial driving practices. They go on to link criminality to seriously bad driving and suggest rewarding responsible behavior behind the wheel. We don't know why, but suggesting we look to people who are yessed to death and insulated from the real world for cues on how to behave in the real world doesn't impress us. We Autobloggers have always been self-thinkers, though. For those that don't see the problem in looking to unqualified, well-known stars for life tips, we can't help you. Babies outgrow spoonfeeding quickly, there's no need for adults to return to the practice.
[Source: Motorists Forum via AutoExpress]