has been on something of a roll lately. It had a record year last year with 2,087 units sold. It introduced special editions of the Murcielago
, as well as upgraded the "regular" Murci to LP640 status. A roadster version
of the LP640 was a no-brainer and showed up soon after. They also let slip that a super lightweight version
of the bread-and-butter Gallardo
would be debuting in Geneva. So there are lots of reasons to smile if you're with Lamborghini or an enthusiast who follows the way of the bull. One particular highlight must have been seeing a Murci Roadster pop up in Batman Begins. As playboy Bruce Wayne, the Dark Knight escorts a pair of lovelies to dinner and makes a most dramatic exit after an impromptu dip in the fountain. Uma Thurman will also be piloting a Lambo
on the small screen in Pirelli's mini feature "Mission Zero"
, though this time a Gallardo Spyder. Well, it looks like we might be seeing even more of Lamborghini on the big screen in the near future.
Despite the good press for Lamborghini, there have been rumblings that VW
might want to shed its supercar
brand. And even with more than 2,000 sales last year, that was less than half of archrival Ferrari's U.S.
total. Even though Volkswagen
has said it is committed to keeping Lambo
, and Bugatti
for that matter, a sales boost sure would help. Lamborghini's highest profile vehicle, the Murcielago
Roadster LP640 was a star of the recent North American International Auto Show last month in Detroit, but getting it into the next
Batman movie should get it even more international attention, and that appears to be the plan. Brandweek
recently sat down with Automobili Lamborghini CEO, Stephan Winkelmann, to discuss the company's U.S. strategies. Follow the read link for the whole interview.