Sterling Bullet set to enter full-size HD truck segment

Got eight tons of stuff to haul? Sterling Truck Corporation is taking a shot at it with its new Bullet-class 4/5 truck. The new mid-range worker looks to be based off the Dodge Ram chassis cab that recently debuted. Sterling is part of Freightliner, which is part of DCX, and if you look through the smoke in the teaser pic, it's pretty clear you're looking at a Ram-derived vehicle. Powering the Bullet will be the Mercedes diesels familiar to Sterling customers, driving either the rear wheels, or optionally, both axles. Regular and quad-cab configurations are available for hauling your entire crew, as well. This would make a nice command post for Autobloggers as we criss-cross the country to bring you the latest news. Look for the debut at the NTEA show on March 6th.

press release after the jump

[Source: Sterling]

Sterling Truck Corporation Enhances Product Lineup with New Mid-Range Truck - February 13, 2007

Latest Vehicle to be Introduced at NTEA Work Truck Show 2007

REDFORD, MICHIGAN - Sterling Truck Corporation added velocity to its North American sales efforts today by announcing plans to introduce a new conventional class 4-5 truck: the Sterling Bullet™. This exciting addition to the Sterling family is a real work truck designed by the work truck experts, and will be introduced at the NTEA Work Truck Show 2007 on March 6.

The new truck is ideal for vocational applications including construction, residential services including landscaping, municipal services such as government and utility, and pickup and delivery applications.

"With the introduction of this tough new vehicle, Sterling is rounding out its extensive lineup of reliable work trucks," said Chris Patterson, president and CEO of Freightliner LLC. "Sterling dealers will now have an expanded selection of products across commercial vehicle classes 3 through 8, and customers will have a single source for all their truck and service needs. Nothing will stop this new truck."

Professional truck users demand an industry-leading product with an engine that's ready to work. The Bullet is powered by an EPA '07-compliant diesel engine found in other Sterling vehicles. The new truck will be available in both regular and quad cab configurations, as well as two-wheel and four-wheel drive.

This marks the third product introduction for Sterling within the last twelve months, making Sterling an ideal solution for any light-, medium-, or heavy-duty application.

Share This Photo X