Motor Trend: Aston Martin sold, but maybe not to LVMH

Motor Trend is disputing yesterday's published reports that Brit luxury/ sports car manufacturer Aston Martin will be sold to Louis Vuitton. According to MT, which cites "well-placed" UK sources, Aston's bags are packed and ready to leave Ford, but they do not have that iconic "LV" logo on them. Apparently the buyer is a group of high-finance types we've never heard of. They're set to pony up around $1 billion for the storied automaker.

The sale is said to include the factory, and Ford is still expected to retain a stake in the company. Motor Trend can't resist needling Autobild and the blogosphere for (supposedly) getting the buyer wrong. (Marketwatch, the major outlet that ran the story yesterday, gets a pass.) Somewhat ironically, MT uses its own blog to get its version of the Aston saga out to the public.

UPDATE: MT has updated their post to reference the Marketwatch story that many outlets (including Autoblog) picked up on and reported.

UPDATE 2: LVMH has dismissed reports that it is the buyer for Aston Martin as "pure rubbish."

[Source: Motor Trend]

Share This Photo X