Bring it on! Ford Motor Co
. president of the Americas Mark Fields says that Ford's
F-Series pickups will continue to be America's favorite truck, despite Toyota's
resurgence with their new Sierra and Silverado. And that wasn't a shot at the competition, rather a pledge to stay one step ahead and keep improving their benchmark pickups. Talking about the new Super Duties, he explained that the refreshed F-250
and new F-450 are good examples of that commitment. Ford's pickup sales were down almost 12 percent last year, but the whole truck market was down almost 10. And Fields admitted 2007 might not be much better, because of economic concerns, he admitted that new entries in the field could get people thinking trucks again, which can only help all of the contenders.
[Source: Automotive News, sub req]