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If you follow the "read" link your eyes and ears will be under full assault as BMW hypes up a soon to be released gizmo. What is it? We're a bit baffled, but according to the trailer it has the ability to play MP3s, DVDs and CDs, has USB and Bluetooth connectivity, can recognize voice commands and has a 65,000 color LCD. But alas, no nav.

We're still a trifle confused as to why an automaker would begin producing personal electronics, but then again, BMW has a tendency to throw the occasional curve ball, with its products and marketing tactics.

Until it's released in Mid-January 2007, we're just going to call it the "Highend," since that's the only discernable thing we could see in the URL.

A few more images are posted after the jump.

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