Apparently the popularity of BioWillie has motivated other celebrities to land lucrative endorsements with biofuel
producers. Not only do they get some added publicity but also enhance their eco cred. In the case of Britney Spears it might help repair
her damaged reputation. She could always hand out free samples to divert attention away from her recent unladylike behavior. I was really surprised to see such names as Pauly Shore and Martha Stewart getting ready to put their names on fuel pumps, but Grist has the story
. Perhaps all these biofuels should be taken with a few grains of salt...