Click to enlarge
Where the Cadillac V-Series moniker focuses on high performance, the Platinum Series tag being introduced in LA this week places the emphasis on luxury. Now, we believe that this emphasis should be the brand standard anyway, and not just a trim package, but if this represents a step towards bringing Cadillac to the next level, where we hope it's headed, then so be it.
Available for the XLR, STS and DTS, the Platinum Series trim level sets the cars apart by bestowing them with specific paint colors, badging, and interior appointments. The XLR, for example, sports an exclusive and attractive Liquid Amethyst paint color and healthy doses of chrome added to its grille, bespoke wheels and other trim bits. Climb into the Cashmere leather seats and you'll notice the "Platinum" badging on the doorsill, more wood trim, and hand-stitched leather covering the upper dash and door panels. Unfortunately, based on GM's press release, it appears to stop short of the full-blown "Cut and Sew" interior available on the SRX, but we'll wait until our guys in LA get up close and personal to make that call.
Keep reading after the jump for the rundown on the STS and DTS Platinum Series, plus more photos and the official release from GM.
[Source: GM]
Following the convertible's lead, the STS and DTS sedans also get similar treatments. That means specific paint and wheels, added chrome, "platinum" badging on the bodywork and in the doorsills, and hand-crafted interior elements that aren't available on the standard vehicles. In the case of the DTS Platinum Series, we're not so crazy about that cream-colored scheme, though. It's a bit too Boca Raton-retiree for us, as you'll see below.
The STS Platinum Series gets the grid-pattern grille that's popping up on other Caddys, which is an immediate improvement. It should also be noted that while the STS does get to play dress-up in its Platinum Series threads, it's still got the '07 interior -- an element that is improved here yet doesn't hold a candle to the cabin design of the new Chinese-market SLS. That, we're hoping, will appear at another show this year in an updated 2008 STS.
All that said, we're enthused that GM continues to look for ways to improve on Cadillac's interiors, which are light-years better than what they were a few years ago. Flagship brands deserve top-notch cabins as standard equipment, though, and while Cadillac is showing aptitude in this regard, we just hope that there's even better stuff (i.e. full "Cut & Sew" for all models) on the way for '08. And rest assured, there's reason to be enthusiastic. Note that the SRX gets singled out in the press release text. That's the benchmark Cadillac appears to be using. Good.
GALLERY:
Click Images to enlarge
STS Platinum
XLR Platinum
DTS Platinum
PRESS RELEASE:
THE PLATINUM SERIES:
CADILLAC EXTENDS ITS LUXURY TRADITION WITH LIMITED-EDITION VERSIONS OF XLR ROADSTER, AND STS, DTS SEDANS
LOS ANGELES – An elegant tradition of hand-crafted luxury is being redefined for a new generation, as Cadillac today introduces the Platinum Series for the XLR roadster and STS and DTS sedans. The Platinum Series is a limited-edition collection of vehicles including additional elegant design touches, and continues Cadillac's reinvention of its interior styling and appointments.
Cadillac's landmark V-series extended the brand's credentials into the elite-level performance arena. Now the Platinum Series aims to do the same in the luxury direction. The vehicles were inspired by the very popular Escalade ESV Platinum that was offered between the 2004 and 2006 model years and introduced many new luxury features to the luxury SUV marketplace.
"The Platinum Series is a natural addition to the Cadillac brand, extending the luxury appeal of our products," said Cadillac General Manager Jim Taylor. "Platinum also joins the new 2007 SRX and our V-Series cars as examples of Cadillac's return to hand-crafted interiors, an important addition to the ongoing renaissance of the brand."
Cadillac's limited-edition Platinum models feature ultra-premium details such as a generous use of chrome, authentic wood and luxurious upholstery, as well as Cadillac's precision hand-crafted interiors, executed by craftsmen who cut, wrap and sew cabin components individually.
Here's a look at Cadillac's 2007 Platinum portfolio:
XLR Platinum
The XLR roadster has taken a starring role in Cadillac's new emphasis on dramatic styling and serious performance. Now the XLR Platinum maximizes the elegance of Cadillac's entry into the elite club of luxury roadsters.
XLR Platinum features exclusive 15-spoke, 18-inch wheels, with a brighter chrome finish for the grille and an exclusive Liquid Amethyst exterior color and exclusive Platinum badge.
Inside, the XLR Platinum features appointments such as authentic olive ash burl wood and a Cashmere interior color. The instrument panel "upper," and door trim feature hand cut, sewn and wrapped leather. Other cabin appointments include olive ash burl wood inserts on the steering wheel and luxurious Alcantara suede headliner, visors and pillars, and additional Platinum badging on the sill plate.
The Cadillac XLR Platinum will be available in the first quarter of 2007.
STS Platinum
The STS Platinum sedan extends the luxurious look and feel of the STS with elements such as 18-inch chrome-finish wheels; a brighter chrome-finish grille; a Glacier Gold exterior finish; bright chrome inserts on the exterior door handles and Platinum badging.
On the inside, STS Platinum features hand-cut, sewn and wrapped instrument panel, door trim and center console areas. The seats are fully leather, a semi-aniline variety called Tuscany . Luxury touches include chrome accents on the instrument panel and doors, a leather-wrapped and heated steering wheel, olive ash burl wood accents with a saddle-stained shade, premium floor mats and a Platinum badge of the door sill. STS Platinum comes in either a Cocoa over Cashmere or an Ebony interior color scheme.
The Cadillac STS Platinum will be available in the first quarter of 2007, in either the V-6 or Northstar V-8-powered versions of the car.
DTS Platinum
The Cadillac DTS Platinum goes to dramatic new lengths with 18-inch wheels, bright chrome grille and chrome inserts on the exterior door handles, as well as a Platinum badge, all of which highlight the Ebony exterior finish.
A unique Light Linen over Cocoa interior is distinguished by olive ash burl wood with decorative inlay; semi-aniline-dyed Tuscany leather upholstery and hand-cut-and-sewn leather on the instrument panel, console and door trim.
A handcrafted, leather-wrapped heated steering wheel with authentic olive ash burl wood and chrome appointments; suede headliner and visors; and an illuminated Platinum badge on the door sill plate complete the package.
The Cadillac DTS Platinum will be available in August of 2007.
Cadillac (www.cadillac.com) is a division of General Motors (NYSE: GM). GM, the world's largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM has manufacturing operations in 33 countries . In 2005, GM sold 9.17 million cars and trucks globally, under the following brand names: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. More information on GM can be found at www.gm.com
Where the Cadillac V-Series moniker focuses on high performance, the Platinum Series tag being introduced in LA this week places the emphasis on luxury. Now, we believe that this emphasis should be the brand standard anyway, and not just a trim package, but if this represents a step towards bringing Cadillac to the next level, where we hope it's headed, then so be it.
Available for the XLR, STS and DTS, the Platinum Series trim level sets the cars apart by bestowing them with specific paint colors, badging, and interior appointments. The XLR, for example, sports an exclusive and attractive Liquid Amethyst paint color and healthy doses of chrome added to its grille, bespoke wheels and other trim bits. Climb into the Cashmere leather seats and you'll notice the "Platinum" badging on the doorsill, more wood trim, and hand-stitched leather covering the upper dash and door panels. Unfortunately, based on GM's press release, it appears to stop short of the full-blown "Cut and Sew" interior available on the SRX, but we'll wait until our guys in LA get up close and personal to make that call.
Keep reading after the jump for the rundown on the STS and DTS Platinum Series, plus more photos and the official release from GM.
[Source: GM]
Following the convertible's lead, the STS and DTS sedans also get similar treatments. That means specific paint and wheels, added chrome, "platinum" badging on the bodywork and in the doorsills, and hand-crafted interior elements that aren't available on the standard vehicles. In the case of the DTS Platinum Series, we're not so crazy about that cream-colored scheme, though. It's a bit too Boca Raton-retiree for us, as you'll see below.
The STS Platinum Series gets the grid-pattern grille that's popping up on other Caddys, which is an immediate improvement. It should also be noted that while the STS does get to play dress-up in its Platinum Series threads, it's still got the '07 interior -- an element that is improved here yet doesn't hold a candle to the cabin design of the new Chinese-market SLS. That, we're hoping, will appear at another show this year in an updated 2008 STS.
All that said, we're enthused that GM continues to look for ways to improve on Cadillac's interiors, which are light-years better than what they were a few years ago. Flagship brands deserve top-notch cabins as standard equipment, though, and while Cadillac is showing aptitude in this regard, we just hope that there's even better stuff (i.e. full "Cut & Sew" for all models) on the way for '08. And rest assured, there's reason to be enthusiastic. Note that the SRX gets singled out in the press release text. That's the benchmark Cadillac appears to be using. Good.
GALLERY:
Click Images to enlarge
STS Platinum
XLR Platinum
DTS Platinum
PRESS RELEASE:
THE PLATINUM SERIES:
CADILLAC EXTENDS ITS LUXURY TRADITION WITH LIMITED-EDITION VERSIONS OF XLR ROADSTER, AND STS, DTS SEDANS
LOS ANGELES – An elegant tradition of hand-crafted luxury is being redefined for a new generation, as Cadillac today introduces the Platinum Series for the XLR roadster and STS and DTS sedans. The Platinum Series is a limited-edition collection of vehicles including additional elegant design touches, and continues Cadillac's reinvention of its interior styling and appointments.
Cadillac's landmark V-series extended the brand's credentials into the elite-level performance arena. Now the Platinum Series aims to do the same in the luxury direction. The vehicles were inspired by the very popular Escalade ESV Platinum that was offered between the 2004 and 2006 model years and introduced many new luxury features to the luxury SUV marketplace.
"The Platinum Series is a natural addition to the Cadillac brand, extending the luxury appeal of our products," said Cadillac General Manager Jim Taylor. "Platinum also joins the new 2007 SRX and our V-Series cars as examples of Cadillac's return to hand-crafted interiors, an important addition to the ongoing renaissance of the brand."
Cadillac's limited-edition Platinum models feature ultra-premium details such as a generous use of chrome, authentic wood and luxurious upholstery, as well as Cadillac's precision hand-crafted interiors, executed by craftsmen who cut, wrap and sew cabin components individually.
Here's a look at Cadillac's 2007 Platinum portfolio:
XLR Platinum
The XLR roadster has taken a starring role in Cadillac's new emphasis on dramatic styling and serious performance. Now the XLR Platinum maximizes the elegance of Cadillac's entry into the elite club of luxury roadsters.
XLR Platinum features exclusive 15-spoke, 18-inch wheels, with a brighter chrome finish for the grille and an exclusive Liquid Amethyst exterior color and exclusive Platinum badge.
Inside, the XLR Platinum features appointments such as authentic olive ash burl wood and a Cashmere interior color. The instrument panel "upper," and door trim feature hand cut, sewn and wrapped leather. Other cabin appointments include olive ash burl wood inserts on the steering wheel and luxurious Alcantara suede headliner, visors and pillars, and additional Platinum badging on the sill plate.
The Cadillac XLR Platinum will be available in the first quarter of 2007.
STS Platinum
The STS Platinum sedan extends the luxurious look and feel of the STS with elements such as 18-inch chrome-finish wheels; a brighter chrome-finish grille; a Glacier Gold exterior finish; bright chrome inserts on the exterior door handles and Platinum badging.
On the inside, STS Platinum features hand-cut, sewn and wrapped instrument panel, door trim and center console areas. The seats are fully leather, a semi-aniline variety called Tuscany . Luxury touches include chrome accents on the instrument panel and doors, a leather-wrapped and heated steering wheel, olive ash burl wood accents with a saddle-stained shade, premium floor mats and a Platinum badge of the door sill. STS Platinum comes in either a Cocoa over Cashmere or an Ebony interior color scheme.
The Cadillac STS Platinum will be available in the first quarter of 2007, in either the V-6 or Northstar V-8-powered versions of the car.
DTS Platinum
The Cadillac DTS Platinum goes to dramatic new lengths with 18-inch wheels, bright chrome grille and chrome inserts on the exterior door handles, as well as a Platinum badge, all of which highlight the Ebony exterior finish.
A unique Light Linen over Cocoa interior is distinguished by olive ash burl wood with decorative inlay; semi-aniline-dyed Tuscany leather upholstery and hand-cut-and-sewn leather on the instrument panel, console and door trim.
A handcrafted, leather-wrapped heated steering wheel with authentic olive ash burl wood and chrome appointments; suede headliner and visors; and an illuminated Platinum badge on the door sill plate complete the package.
The Cadillac DTS Platinum will be available in August of 2007.
Cadillac (www.cadillac.com) is a division of General Motors (NYSE: GM). GM, the world's largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM has manufacturing operations in 33 countries . In 2005, GM sold 9.17 million cars and trucks globally, under the following brand names: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. More information on GM can be found at www.gm.com
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