Poll shows real hybrid owners don't match up with stereotypes

A new poll conducted by Autobytel.com is contradicting some of the usual stereotypes of hybrid car owners. The typical image of a hybrid owner is someone living on the west coast, but the reality appears to be somewhat different. Only 16 percent of hybrid owners live on the west coast while 31 percent live in the Northeast with a further 21 percent in the Midwest. The owners are older than many believe with 57 percent being over the age of 45, while only 24.5 percent having a college degree. Most hybrid drivers aren't big earners either; 35 percent make less than $40,000 a year and the majority earns less than $60,000. This may also explain why the less expensive hybrids like the Prius and Civic are the better sellers and the many of the more expensive models like the Accord and some of the Lexus models are struggling.

[Source: Detroit Free Press]

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