2010 is shaping up to be a big year for Toyota. Company officials have previously announced that they would start selling a diesel hybrid that year, and now the Nihon Keizai Shimbun has reported that 2010 is the year Toyota wants 50 percent of its new car sales to be either fuel-efficient diesels or hybrid models. That's 50 percent in Europe, not worldwide.
These two categories of vehicles made up 43 percent of Toyota's one million new car sales in Europe in 2005, with 41 percent being diesel and 2 percent hybrids. Toyota doesn't just want to increase the percentage of clean cars sold, but the numbers as well. Company PR folks are saying they predict 1.5 million new Toyota passenger vehicles sold there in 2010. Diesel models already make up more than 50 percent of the overall European market.

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[Source: Green Car Congress

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