Infiniti giving free rides in NYC

This weekend, if your Christmas shopping exploits bring you to the WIRED Magazine store in SoHo, be advised that you might be able to snag a lift to your next destination in one of Infiniti's new G35 sedans. It's all part of a perfect marketing storm created when corporate synergies and Thanksgiving weekend shopping plans collide. The resultant Category 5 promo campaign is called "WIRED Wheels."

You see, if you make a purchase at the WIRED store, you'll be given the chance to be whisked to the next stop on your list in a Bluetooth-enabled G35. During your ride, you'll be encouraged to try out the AskMeNow mobile Q&A service on one of Motorola's new KRZR phones from Sprint. The ultimate goal, short of getting you to immediately go out and buy a new G35 and Sprint phone, is to get you to click on the ads served up with the AskMeNow service's answers. From there, you can formally opt into a promo so that Infiniti can market to you directly.

We're guessing that for most of the people taking part in the "WIRED Wheels" program, everything stated to them after the words "free ride" will be white noise, and they'll use their own phones to gab with friends as the Infiniti delivers them to their next shopping destination.

Thanks Jake for the tip!

(Press release after the jump)

[Sources: Infiniti, Sprint and AskMeNow]

Infiniti, AskMeNow, and Sprint Introduce ``WIRED Wheels'' Through Manhattan

Bluetooth Enabled Infiniti G to Answer Virtually Any Holiday Question
through AskMeNow Promotion

NEW YORK, November 16 /CNW/ - Infiniti, Sprint (NYSE:S) and AskMeNow
(OTCBB:OWHC), in conjunction with WIRED Magazine, today announced the ultimate
shuttle service for weekend holiday shoppers in Manhattan: "WIRED Wheels."
Consumers who make a weekend purchase at the WIRED Store will receive an
opportunity to get a free ride to their next Manhattan destination in a brand
new Bluetooth enabled Infiniti G. The lead vehicles will be specially equipped
with the AskMeNow mobile Q&A service on a new, Bluetooth capable, MOTOKRZR K1m
with Sprint wireless service and Sprint's PowerVision content.

Each car will feature a chauffeur to not only drive customers through
crowded City streets, but also to demonstrate the power of the vehicle's
Bluetooth feature by enabling passengers to get an answer to virtually any
question from the AskMeNow Application on the Motorola phones displayed in the
vehicles. Need directions to Barney's? Want to know the price of a pastrami
sandwich at Carnegie Deli? Need the address of the closest Infiniti dealer?
Use AskMeNow in your Infiniti G.

Infiniti will serve as the exclusive advertiser of the AskMeNow service
for the duration of the promotion from November 17 to December 31, 2006.
Promotional users will receive text ads below their answers, which will direct
them to a WAP page (a Web page for cell phones) with a rich creative execution
showing off the details of the all new Infiniti G. They can then opt-in to be
contacted by Infiniti and receive additional information.

During the promotional period, users of the AskMeNow service can text in
a unique promotional keyword to AskMeNow's short code 27563 (A-S-K-M-E) to
receive free unlimited access to the AskMeNow service and free downloads of
AskMeNow applications for Motorola devices, including the all new MOTOKRZR K1m
from Sprint, which will be the featured device of the in-store display
vehicle. Co-branded promotional materials will be available in the shuttles
and the in-store.

The WIRED Magazine store is located at southeast corner of Wooster and
Houston in the SoHo neighborhood of Manhattan. The store is open from
11/17/06-11/31/06, Wednesdays to Sundays from 11a-7p and the WIRED Wheels
program runs on Saturdays and Sundays from 11a-7p. Tequila Direct, a division
of TBWA/Chiat/Day, Marina Del Ray, CA handles creative and event marketing for
the Infiniti account. For more information on AskMeNow visit

About Infiniti

Infiniti offers a full-line of luxury performance automobiles, including
the G sports coupe and sedan, the M luxury performance sedan, FX premium
crossover SUV, and the QX full-size luxury SUV. More information about
Infiniti and its total ownership experience can be found at

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including two
robust wireless networks serving more than 51 million customers at the end of
third quarter 2006; industry-leading mobile data services; instant national
and international walkie-talkie capabilities; and an award-winning and global
Tier 1 Internet backbone. For more information, visit

About AskMeNow

AskMeNow, a wholly owned subsidiary of Ocean West Holding Corporation, is
the easiest, most convenient way to access information on the Internet or from
local content from your cell phone or mobile PDA device. The first mobile
lifestyle network, AskMeNow utilizes its proprietary technology to offer a
natural language based interaction and dynamic content provision platform
designed for simple and quick information retrieval. The Company generates
revenues through per usage fees and one to one contextual mobile advertising
sponsorships. AskMeNow launched officially in November 2005. The Company is
based in Irvine, California. Please click on for more

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