Last week, Kidrobot opened its new store/gallery in Los Angeles. Volkswagen, in an inventive and surprising PR move, supported the new Kidrobot opening by creating a special Dunny Edition Rabbit to commemorate the event. Finished in a glossy black, the Dunny Rabbit is covered in a repeating pattern depicting the featureless little guy. Green neon illuminates the ground under the car. Opening the door reveals the Dunny pattern on the primary seating surfaces as well, and all the interior accents are green, including the Kidrobot logo on the dashboard, and even the lighting on the stereo.
Now that the LA store is open, the Dunny Rabbit is set to rack up the frequent flyer miles, as it's going on a global tour of different boutique retailers from here. So no, to those of you who might be wondering, you can't get a Dunny Edition Rabbit. But you can go buy yourself a Dunny and finish it however you like, guaranteeing that like the VW, it'd be one-of-a-kind.
(Additional; photos, press release after the jump)
[Source: VW, Photos: Kidrobot.com]
VOLKSWAGEN AND KIDROBOT JOIN FORCES TO CREATE DUNNY EDITION RABBIT
One and Only Dunny Edition Volkswagen Rabbit will Make Its Debut at Opening of
New Kidrobot Store-Gallery in Los Angeles
AUBURN HILLS, MI – Volkswagen has teamed with Kidrobot, the world's premier creator and retailer of limited edition art toys and apparel, to introduce a one-of-a kind, special Dunny Edition Volkswagen Rabbit. Volkswagen unveiled the 2-door, black Rabbit at the grand opening of the new Kidrobot store-gallery located at 7972 Melrose Avenue in Los Angeles on Thursday, November 9, 2006. The Kidrobot Dunny Edition Volkswagen Rabbit features patterned high-gloss exterior, green tinted windows, headlights and taillights, and a green anodized aluminum accented interior, along with Dunny Rabbit patterned seats and a custom green molded shift knob. This vehicle is a unique partnership between Volkswagen and Kidrobot, demonstrating an exciting movement of the intersection of pop art and auto culture.
"The Volkswagen consumer expects the brand to innovate and stay ahead of the trends," said Volkswagen's Director of Brand Innovation Kerri Martin. "Our collaboration with Kidrobot brings two creative and innovative brands together to merge art, street culture and iconic design."
Kidrobot is an urban pop art factory of collectable and limited edition artwork and toys from designers throughout the nation. Some Kidrobot merchandise feature joint ventures with well-known artists from various backgrounds, such as industrial design, music, graphic design, graffiti, illustration and fine art. Just like Volkswagen, Kidrobot distinguishes itself from other brands by being smart, creative and fun. Both brands share their place in pop culture while the partnership offers the ability to expose this unique project to the hip, trend-aware urban consumer.
"This partnership with Volkswagen, and the creation of the Dunny Edition Rabbit, was a great opportunity to take original art concepts to new heights, and bring to life a very diverse and urban clothing line" said Kidrobot founder Paul Budnitz. "The collaboration with Volkswagen was a valuable partnering since both the Rabbit and Kidrobot appeal to a similar young, urban crowd who relate to and appreciate very inventive products," added Budnitz.
The Dunny Edition Rabbit will be displayed in front of the new Los Angeles Kidrobot store, and can be seen in numerous boutique retailers around the world after the premiere.
Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, Jetta, GTI, GLI, Passat, Passat wagon, Touareg and Eos through more than 600 independent U.S. dealers. Visit Volkswagen of America online at vw.com.
Founded by designer Paul Budnitz in 2002, Kidrobot is the world's premier creator and retailer of limited edition art toys and apparel. The products sold at Kidrobot merge urban street trends and pop art to produce limited edition, collectible toys and apparel. Many Kidrobot products feature unique collaborations by famous artists with backgrounds in graffiti, fine art, industrial design, graphic design, illustration and music. Kidrobot operates three store-galleries, one at 126 Prince Street in SoHo, New York City, another at 1512 Haight Street in San Francisco and a third at 7972 Melrose Avenue in Los Angeles. Kidrobot products can also be found at numerous boutique retailers around the world. Visit Kidrobot online at www.kidrobot.com.