"This program documents the viability of constructing a new economic engine that generates financial incentives for reducing environmental damage rather than exacerbating it. In an ideal world, we would all find the will power to change our consumption habits simply because it is the morally right thing to do. In the real world, however, we will likely not change unless it is the economically right thing to do," he said in a release.
Shot in 12 counties around the state, the show looks at wind and solar and biofuel companies. The special will be broadcast November 15th at 8 p.m. on all Michigan PBS stations, followed by a panel discussion hosted by Tim Skubick.
[Source: Great Lakes Renewable Energy Association]