Diesel popularity could be unstoppable

We've seen snipets of the growing diesel movement, but Robert Schoenberger of the Louisville Courier-Journal puts most of the subject into perspective with his lengthy analysis. He covers the improved quality, the impressive sales numbers, stricter emissions regulations and the automakers' strategy of offering more vehicles with diesel power. As a result of the renewed interest, factories are hiring more workers to assemble diesel engines.

The story quotes an industry analyst who says Honda can use its diesel technology to steal away hybrid customers from Toyota, noting that long commutes favor diesels. The only problem is getting the vehicles to market in a timely manner. The terrible image diesels still have in the minds of many consumers is a closing thought on the challenge facing the automakers to promote more diesel sales.

[Source: Louisville Courier-Journal]

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