We've seen snipets of the growing
movement, but Robert Schoenberger of the Louisville Courier-Journal puts most of the subject into perspective with his lengthy
. He covers the improved quality, the impressive sales numbers, stricter emissions regulations and the automakers' strategy of offering more vehicles with diesel power. As a result of the renewed interest, factories are hiring more workers to assemble diesel engines.
The story quotes an industry analyst who says
can use its diesel technology to steal away
, noting that long commutes favor diesels. The only problem is getting the vehicles to market in a timely manner. The terrible image diesels still have in the minds of many consumers is a closing thought on the challenge facing the automakers to promote more diesel sales.
[Source: Louisville Courier-Journal]