Einzigartig! BMW 7-Series Individual

Is BMW's flagship 7-Series luxury saloon still too plebian for you? Then right this way, sir, to BMW Individual.

The Individual 7-Series gives customers additional bespoke options to reflect their individuality. The special touches are seen mostly on the inside, with full "Merino" leather upholstery (and we thought that was a type of wool), in a choice of three different colors, plus an Alcantara headliner, piano-lacquer wood trim, and special illuminated doorsill plates (shown). Outside the special 7 gets 20-inch wheels, and customers can specify unique paint colors for an additional $3000, on top of the $11,000 the package adds to the price of a 750 or $10,000 to the 760, long wheel-base or standard.

Given that Volkswagen has a similar program by the same name, it's a little surprising BMW couldn't come up with something a little more...individual.

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[Source: Edmunds Inside Line]

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