Ford newest round of incentives focuses on trucks

Ahh, more incentives to announce. Ford Motor Company has introduced new perks for potential truck owners, mostly relating to financing. Buyers of 2006 and 2007 Ford F-series and Ranger trucks will enjoy some of the lowest rates out there for 60-month loans, including zero percent financing for the 2006 F-series models and 2.9 percent on 2007 Super Duty and Ranger models. Alternatively, buyers can opt for a $2,000 cash rebate.

As one would expect, Ford isn't laying out that much cash on the hood for no good reason -- its inventories are so bloated, particularly with trucks, that the company has already decided to cut fourth quarter production with further cuts likely on the way. The incentives are also probable indicators that the company's September sales, which we'll get wind of later today, weren't so hot.

[Source: Reuters via Automotive News]

Share This Photo X