The 2007 edition of Michelin's annual Design Challenge, titled "Sharing the Road," put the emphasis on vehicle designs to enhance road safety for North America. Why? Michelin gives us a few pretty sound reasons:
- 43,445 people were killed on U.S. streets and highways in 2005, the most since 1990
- the World Health Organization forecasts that by 2020, road traffic injuries will rank third among causes of death and injury-related disability worldwide, and sixth among all causes of death
- 1.2 million people die each year in traffic accidents worldwide. Another 50 million are injured.
- 12 percent of U.S. road deaths happen because of a collision between light vehicles (cars, SUVs, pickups) and heavy vehicles (semis, buses, etc.)
- motor vehicle crashes are the leading cause of death in the U.S. for people 2 to 34 years of age
- in Mexico 40 percent of fatalities involve pedestrians. In India the figure is over 50 percent
Follow the link for more info and galleries of past Design Challenge entries.