Toyota ratchets down Tundra expectations; increases Camry production

While Toyota expects to see overall growth in the US market next year, the company is cutting production estimates for its new San Antonio full-size truck plant. Originally expected to start at its full capacity of 200,000 units per year, the automaker now expects to build 150,000 Tundra pickups there in 2007. To blame is a shrinking full-size truck market, led by high fuel prices and a decrease in housing starts (we've seen data that strongly correlates the housing market to pickup truck sales). Stealing sales away from the established leaders won't be easy, either, especially not with GM's new Silverado and Sierra hitting showrooms ahead of the redesigned Tundra.

Toyota has doubled its order for Camrys from Subaru's Indiana plant, however, and now expects 200,000 units/year to come online in October of 2007. Combined with the output of Toyota's Kentucky plant, this gives it a North American production capacity somewhere north of 500,000 units/year. The automaker has already stated that it expects to sell 450,000 Camrys here next year; just how many are they thinking of pushing in '08 and beyond?

[Source: Marketwatch]

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