Lotus announced today that it has hired a new ad agency to help it along with a renewed push into the North American market. Burbank-based e2amp, inc. will be responsible for rejuvenating the British sportscar company's image in the US and Canada through advertising, product placement and promotional events.
e2amp doesn't appear to have much experience with carmakers - its client roster includes such entertainment companies as JVC, Sony, Buena Vista and Universal. And what could be more entertaining than the tight handling and eminent chuckability of the Lotus Elise and Exige?
Arguably the most interesting part of e2amp's mandate from Lotus is the product placement. After James Bond's return to Aston Martins, could we see a Lotus comeback in the next 007 film?
- Business-class touring: Lotus Europa reviewed
- Lotus' ultimate track day car "coming soon
- Lotus Esprit begins to take shape
[Source: The Auto Channel via Jalopnik]