At a time when the "traditional" Big 3 are losing market share to imports at a feverish pace, Chrysler Group has some good news. The company expects to actually gain market share by year end, according to Joe Eberhardt, Chrysler executive vice president of global sales, marketing and service. Speaking at a launch event for the 2007 Chrysler Sebring and Aspen (pictured), Eberhardt said that the company would cut production and work with dealers to run inventory down to acceptable levels, particularly with its trucks -- currently, the automaker has a ballooning surplus of trucks and SUVs that it has so far failed to staunch.
Chrysler will also move away from incentives a la Ford Motor Company and General Motors, both of which are trying to get away from incentives in favor of lower overall transaction prices. We'll be keeping a close eye on Chrysler's performance through the end of the year starting with its performance in August, the results of which should be released tomorrow.
[Source: Reuters via Automotive News]